UX Designer and Customer Success Strategist with experience designing SaaS systems and delivering +40 freelance UX/UI projects worldwide.
Academic background that strengthens my UX, strategy, and delivery practice.
Anhembi Morumbi University — São Paulo, Brazil · 2023
Anhembi Morumbi University — São Paulo, Brazil
Anhembi Morumbi University — São Paulo, Brazil
Anhembi Morumbi University — São Paulo, Brazil
Cybersecurity · Agile Methodologies — Fundação Getulio Vargas (FGV)
Problem → Approach → Solution → Outcomes
Role: UX Lead · 2025 · Healthcare
Helping families feel connected while delivering operational clarity for caregivers. Empathy engineered into digital experiences.
Role: Product UX · 2025 · Fitness
Automated presence via group photo recognition — reducing admin time and boosting retention.
Diverse UX/UI work across startups, NGOs, e-commerce, and SaaS clients.
Problem: High cart abandonment during mobile checkout.
Solution: Simplified steps, mobile-first UI, clearer progress indicators.
Problem: Patients struggled to book appointments easily via mobile.
Solution: Intuitive booking screens, error-proof date picker, push notifications.
Problem: Donors lacked transparency and a simple donation process.
Solution: Accessible donation website with emotional storytelling and mobile flows.
Problem: Low lead capture from outdated pages.
Solution: Modern responsive UI with CTAs and integrated analytics.
Problem: Users struggled with complex BI metrics.
Solution: Clean IA, card-based metrics, and role-based views.
Over +40 real UX/UI projects delivered worldwide.
I link UX decisions directly to retention levers and renewals — design that continues to perform post-launch.
From Globo live productions to SaaS dashboards, I create workflows that eliminate noise and boost confidence.
From broadcast media in Brazil to SaaS systems across Brazil & USA.
I started my career in Brazil working with user experience in broadcast media (TV Globo), where I learned how to connect people with information in an intuitive way. Over time, I transitioned to technology and product design, expanding my skills into UX/UI, service design, and customer success.
I have designed SaaS systems applied to healthcare, fitness, property management, and education, collaborating with multidisciplinary teams in Brazil and the USA. In parallel, I have delivered +40 freelance UX/UI projects for startups, NGOs, and SMBs worldwide, creating measurable impact in adoption, retention, and user satisfaction.
Email: nani.uxd@gmail.com
Phone/WhatsApp:+1(407)724-1855
LinkedIn: linkedin.com/in/nani-sa